By default, “Reporting” pages are restricted to Administrators, however, access privileges can be edited to include other member groups.

Click here to read more about changing access privileges.

To find the Reporting page, first log into the frontend and click the “Admin” link in the footer of your site.

 

From there, browse to the “Reporting” heading. If you don’t see the Admin link, then you probably don’t have permission to view the section. Speak to your Brand or Marketing Team for access or ask the Brand Toolbox Support Team to get connected: info@synrg.com.au

Downloads Report

Brand Toolbox automatically collects and stores data across all site touchpoints. And as well as keeping a record of every asset and asset version ever downloaded, the Downloads Report also:

• Lists the most/least downloaded assets (documents)
• Lists the most/least downloaded images (photos)
• Lists all assets and images that have NEVER been downloaded
• Filters downloads by Brand, Category and File Type
• Filters downloads by Published, Unpublished and Archived assets
• Customises date ranges to track “download themes”
• Exports reports to PDF, CSV and Excel.

To view a list of all the assets and images that have NEVER been downloaded, simply select “Never downloaded” from the date range dropdown list.

E.g.

To filter your report to compare “Logo” downloads only, just select it from the “File Format” dropdown list. You can also filter any other file type.

E.g.

The reports are highly customisable.
 

Brand Toolbox is integrated with the Google Analytics API, providing detailed and actionable insights..

To link directly to your Google Analytics reports, select the “All other reporting” tab on the Reporting page, and click the “View Google Analytics” button.

E.g.
 
 

A note about your Google Analytics account

From 1 July 2023, Google Analytics’ original method of collecting data, Universal Analytics, will no longer process new data. After this date, only the next-generation Google Analytics 4 measurement solution can collect data.

To preempt the change, the Brand Toolbox team has already configured your new Google Analytics 4 property.

On 9 February 2023, we switched data collection from the old Universal Analytics property to the new Google Analytics 4 (GA4) property — and only the new GA4 property is now collecting data.

Therefore, when logging into Google Analytics, you’ll now see two properties:

• the existing Universal Analytics property (tagged with UA), and
• the new Google Analytics 4 property (tagged with GA4).

E.g.

 
 

Important!

There are several things to know about the data on the old Universal Analytics property:

• As of 9 Feb 2023, the old Universal Analytics property no longer collects data.
• After 1 July 2023, you’ll be able to access your previously processed data in your Universal Analytics property for at least six months. We know your data is important to you, and we strongly encourage you to export your historical reports during this time.
• Starting early 2024, Google will automatically delete the old Universal Analytics properties and you will no longer be able to see your Universal Analytics reports in the Analytics interface.
• More info on the changes can be found on the Google Support page:
  https://support.google.com/analytics/answer/11583528
   

The Google Analytics dashboards

Please find links below to additional information on the list of analytics reporting dashboards specific to each analytics measurement solution.

Universal Analytics	Google Analytics 4
Universal Analytics and the Search Terms dashboards	Google Analytics 4 user interface (UI) and the Search Exploration dashboard

If you’re not already using Google Anaytics to gain further insights into how your users are utilising your Brand Toolbox site, talk to our Professional Services team to get connected: info@synrg.com.au