Follow these steps to create, edit, and distribute a Brand Update email newsletter.
The Newsletter Studio module will appear in the Section bar (if you have permission to access it).
To create a new newsletter, simply select one of the blank templates in the Newsletters > Draft folder. Right-click an existing draft and select ‘Copy to new’, so you don’t overwrite the template.
Type the name of the new newsletter and click ‘Create’. The new name identifies your different email communications in the newsletter list. Ensure the name is relevant and easily recognisable. E.g. ‘Brand Update - New signage section’.
Select your newly created draft copy to begin editing content.
You edit the contents of the newsletter as you would a standard guidelines page. After you have finished writing the content and added all your text, links and images, you are ready to send the newsletter.
In the ‘Newsletter’ send panel, you have three choices: Save, Save and preview and Send e-mail.
Save will save any changes made in the draft and allow you to finish and send the email at a later date. Saving will not distribute the email.
Always do a Save and preview before distributing to ensure the newsletter is rendered properly by typical email browsers and all included links/images are displayed correctly.
A popup will appear with a rendered copy of your draft. If any changes need to be made, close the popup, make the change and select ‘Save and preview’ to see the changes made.
Once you are happy with the newsletter content, you are ready to distribute the email campaign. In the panel, select Send e-mail.
A popup will appear prompting you with three options:
Note: Wait until the dialog box tells you that it has sent before closing the page, as send times depend on size of member database.
All sent newsletters are moved to the ‘Sent’ folder in the structure tree. When the message is older than 90 days, it is moved automatically to the ‘Archive’ folder.
Clicking on a newsletter brings up the following analytics dashboard.
Newsletter campaigns can be tracked with our web reporting and analytics tool: Newsletter studio. View more information on the Newsletter reporting page.
To duplicate (copy) a sent email campaign, select it from either the ‘Sent’ or ‘Archive’ folders.
Click the ‘Copy this to new newsletter’ icon in the ‘Analytics’ tab (see below).
Type in the new Newsletter name and click ‘Create’. The new newsletter will be placed in the ‘Draft’ folder of the ‘Newsletters’ folder.