By default, “Reporting” pages are restricted to Administrators, however, access privileges can be edited to include other member groups.

Click here to read more about changing access privileges.

To find the Reporting page, first log into the frontend and click the “Admin” link in the footer of your site.

 Admin Link In Footer

From there, browse to the “Reporting” heading. If you don’t see the Admin link, then you probably don’t have permission to view the section. Speak to your Brand or Marketing Team for access or ask the Brand Toolbox Support Team to get connected:

Downloads Report

Brand Toolbox automatically collects and stores data across all site touchpoints. And as well as keeping a record of every asset and asset version ever downloaded, the Downloads Report also:

Downloads Report Assets

To view a list of all the assets and images that have NEVER been downloaded, simply select “Never downloaded” from the date range dropdown list.


Downloads Report - Never downloaded assets

To filter your report to compare “Logo” downloads only, just select it from the “File Format” dropdown list. You can also filter any other file type.


Downloads Report - Logo Assets

The reports are highly customisable.

Google Analytics Reporting

Google Analytics Logo

Brand Toolbox is integrated with the Google Analytics API, providing detailed and actionable insights..

To link directly to your Google Analytics reports, select the “All other reporting” tab on the Reporting page, and click the “View Google Analytics” button.

All Other Reporting tab 

A note about your Google Analytics account

From 1 July 2023, Google Analytics’ original method of collecting data, Universal Analytics, will no longer process new data. After this date, only the next-generation Google Analytics 4 measurement solution can collect data.

To preempt the change, the Brand Toolbox team has already configured your new Google Analytics 4 property.

On 9 February 2023, we switched data collection from the old Universal Analytics property to the new Google Analytics 4 (GA4) property — and only the new GA4 property is now collecting data.

Therefore, when logging into Google Analytics, you’ll now see two properties:


Reporting properties - Universal Analytics and Google Analytics 4


There are several things to know about the data on the old Universal Analytics property:

The Google Analytics dashboards

Please find links below to additional information on the list of analytics reporting dashboards specific to each analytics measurement solution.

Universal Analytics Google Analytics 4

Universal Analytics and the Search Terms dashboards


Google Analytics 4 user interface (UI) and the Search Exploration dashboard

If you’re not already using Google Anaytics to gain further insights into how your users are utilising your Brand Toolbox site, talk to our Professional Services team to get connected: