Newsletter reporting

Newsletter campaigns can be tracked with the web reporting and analytics tool within Newsletter studio. For each email campaign sent, Newsletter studio will supply an analysis and breakdown of the web campaign.

The following events can be tracked:

You can also view the number of emails opened from the campaign in hourly format during the first week after send out.

Brand Toolbox Newsletter analytics

Sent emails and archiving

You will need to send a campaign before viewing statistics.

All sent newsletters are moved to the ‘Sent’ folder in the structure tree. When the message is older than 90 days, it is moved automatically to the ‘Archive’ folder.

Clicking on a newsletter brings up the analytics dashboard as seen above.