Google Analytics 4

From 1 July 2023, Google Analytics’ original method of collecting data, Universal Analytics, will no longer process new data. After this date, only the next-generation Google Analytics 4 measurement solution can collect data.

To preempt the change, the Brand Toolbox team has already configured your new Google Analytics 4 property.

On 9 February 2023, we switched data collection from the old Universal Analytics property to the new Google Analytics 4 (GA4) property — and only the new GA4 property is now collecting data.

Click here for more info


Access your Google Analytics 4 property

Log into Google Analytics and select the new Google Analytics 4 property assigned to you. Note that you may see two properties:


Reporting properties - Universal Analytics and Google Analytics 4

Select the property marked with “GA4” in the name — this is the new Google Analytics 4 property.

If you cannot see the Brand Toolbox “GA4” property in your Google Analytics account, then you haven’t been assigned to it yet. Contact the Brand Toolbox support team to request access:

View customised “Search” dashboards

Google Analytics 4 – Search explorations dashboards

For users unfamiliar with Google Analytics 4, we have provided a list of customised search dashboards to help you find and view commonly used search terms.

The search dashboards utilise Google Analytics 4’s new “Explorations” reporting mechanism.

To view the dashboards, select “Explore” from the left side menu bar and select “Search Exploration” in the Explorations table. This exploration (report) has been created for you by the Brand Toolbox team.

Reporting explore exploration feature

If the exploration table is empty, contact the Brand Toolbox support team to make it available to you:

The search exploration contains four search screens:

Reporting Exploration tabs

Rollover the tabs (as shown above) to view each search exploration.

All criteria for viewing the keywords searched across guidelines Pages, the Photo library and the Asset library have been configured for you in the “Variables” and “Tab settings” columns, so you don’t need to edit these. You need only set the “Date range” in the “Variables” column to filter your reporting period.

However, note that this exploration is shared with you in “read-only” mode only. To make changes to the date range, you first need to duplicate the exploration. This allows you to play with the exploration without overwriting it. You can duplicate the exploration in one of two ways:

  1. In the Explorations table, click the three vertical dots on the right edge of the “Search Exploration” row and select “Duplicate”.
    Reporting - Duplicate exploration
    Rename the exploration to differentiate it from the example provided for you.
    Reporting - Rename exploration
  2. From within the actual Search Exploration, select “Make a copy” at the top-right of the screen.
    Make a copy of the reporting exploration
    Rename the exploration to differentiate it from the example provided for you.
    Rename the reporting exploration

Once you have duplicated and renamed your new exploration, you can then change the date range (and share the exploration with others, if you wish).

Choose from the provided date ranges (e.g. Last 7 days, Last 30 days) or enter a Custom date period.

Reporting Exploration date picker


Sorting keywords

The dashboards can be sorted by “most searched” keywords or alphabetically by clicking the “Event count” heading in the table.

Reporting Exploration sorting

Note that you can create your own explorations or edit and extend the filters on the exploration provided for you by adding additional Dimensions and Metrics.


Why is analysing “searched keywords” so important?

Firstly, you need to understand whether those searches return positive results. If not, there is clearly an opportunity to:

  1. Add new assets or images that fit the keyword or search term requested.
  2. Broaden the metadata and keyword set on existing assets to better match those searched terms.

If matches are successful, there is still an opportunity to broaden the metadata and keyword set on existing assets to better match those highly searched terms.

Keywords Update

In the end, it’s about analysing the information (data) and better servicing your users — making it easier and faster for them to go about their daily work.

If you’re not already using Google Anaytics to gain further insights into how your users are utilising your Brand Toolbox site, talk to our Professional Services team to get connected:

View Page Views and Engagement Time

To view the pages/screens most viewed on the site in any given period, select “Reports” from the left side menu bar and select “Engagement > Pages and screens”.

Reporting Acquisition and Engagement - Pages and screens

The report includes:

View User & Traffic Acquisition

User Acquisition

To view the number of new users who have engaged with the site in any given period, select “Reports” from the left side menu bar and select “Acquisition > User acquisition”.

Reporting Acquisition and Engagement - User Acquisition

The report includes:

Traffic Acquisition

To view the traffic numbers engaging with the site in any given period, select “Reports” from the left side menu bar and select “Acquisition > Traffic acquisition”.

Reporting Acquisition and Engagement - Traffic Acquisition

The report includes: