303 MullenLowe’s branding strategy improves the City of Karratha’s public image, encouraging more people to move to, visit and invest in the region.
Karratha Mayor, Peter Long, said the branding strategy would position Karratha as an up-and-coming tourism and investment centre.
The City of Karratha is one of the four local government areas in the Pilbara region of Western Australia. It covers an area of 15,882 square kilometres (6,132 sq mi) and had a population of about 21,500 as at the 2016 Census, most of which is located in its seat of government, the city of Karratha, and the major towns.
Karratha is Calling Brand Toolbox
303 MullenLowe partnered with Brand Toolbox to establish the platform to rollout brand standards and to better manage the Karratha is Calling brand guidelines and asset management needs.
We are very excited to welcome the City of Karratha to the Brand Toolbox family and look forward to launching in the coming months.
Due to the confidential nature of the information, we cannot display the entire site. However a personal demonstration of the Brand Toolbox solution can be arranged. Contact us to organise a demo.
3 November 2017
