HCF is Australia’s largest not-for-profit health fund, single-mindedly focused on putting people’s health first.
The HCF Brand Hub was created to better enable users to communicate the HCF brand vision in a unique and consistent way, and in doing so, contribute to the strength of the brand.
Essential toolkit elements
An important aspect of any online brand guidelines and Brand Asset Management solution is that it remains true to brand.
Too often, we see brand identity guidelines created on cloud-based platforms that do not have the flexibility to display the client’s corporate fonts, colours and graphic palettes across the site. This lack of flexibility means you’ve already compromised brand standards.
Furthermore, some systems cannot cater to the complexity of ‘role permissions’ used across an organisation. This is highly critical to ensure the correct assets end up in the correct hands.
Brand Toolbox and HCF
At Brand Toolbox, our main concern is providing an easy-to-use interface that stays true to your brand standards.
We worked closely with the HCF Brand Team, ensuring the site matched the new HCF Brand Identity Guidelines created by their brand consultancy, PUSH Collective.
Shown below are several screens from the site:
Home page
Photography rich overview pages
Typography-led overview pages
Due to the confidential nature of the information, we cannot display the entire site. However a personal demonstration of the Brand Toolbox solution can be arranged. Contact us to organise a demo.
9 May 2016
