The NRMA is Australia’s largest Member organisation. With roadside assistance at its core, it’s been helping people for more than 100 years.
The NRMA Group brand toolbox allows the organisation to manage the brand and digital guidelines (and associated assets) across the master brand and subbrands, including:
- NRMA Group
- The NRMA
- NRMA Blue
- NRMA Parks and Resorts
- Cradle Mountain Lodge
- Freycinet Lodge
- Gordon River Cruises
- Strahan Village
- My Fast Ferry
- Fantasea Cruising
- Whale Watching Sydney
- SIXT
The following key mechanisms were included with the NRMA Group brand toolbox:
- Brand Toolbox Content Management System (CMS)
- Brand and Digital Guidelines CMS
- Digital Asset Management (DAM)
- Photography & Image Library
- Email Marketing ‘Brand Updates’
- User Rights Management
Login page
Logo page
Photographic style page
Due to the confidential nature of the information, we cannot display the entire site. However a personal demonstration of the Brand Toolbox solution can be arranged. Contact us to organise a demo.
30 September 2021