While the NSW Government are many departments and agencies, they need to ensure that the brand is used prominently and consistently across all internal and external services and communications.
The brand architecture system enables this – creating recognition and clarity so that customers can have an improved experience.
The following key mechanisms were included with the NSW Government Brand Toolbox:
- Brand Toolbox Content Management System (CMS)
- Brand and Digital Guidelines CMS
- Brand and Digital Asset Management (BAM / DAM)
- Photography / Image Library
- Email Marketing ‘Brand Updates’ Mechanism
- User Rights Management
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Due to the confidential nature of the information, we cannot display the entire site. However a personal demonstration of the Brand Toolbox solution can be arranged. Contact us to organise a demo.
30 June 2022