By default, the Reporting section is restricted to site Administrators, however, access privileges can be edited to include other member groups – or removed entirely.

Click here to read more about changing access privileges.

The Reporting page is accessible via the link in the frontend footer menu.

If you don’t see the Reporting link, then you don’t have permission to view the section. Speak to your Brand or Marketing Team for access or ask the Brand Toolbox Support Team to get connected: info@synrg.com.au

Downloads Report

Brand Toolbox automatically collects and stores data across all site touchpoints. And as well as keeping a record of every asset and asset version ever downloaded, the Downloads Report also:

• Lists the most/least downloaded assets (documents)
• Lists the most/least downloaded images (photos)
• Lists all assets and images that have NEVER been downloaded
• Filters downloads by Brand, Category and File Type
• Filters downloads by Published, Unpublished and Archived assets
• Customises date ranges to track “download themes”
• Exports reports to PDF, CSV and Excel.

To view a list of all the assets and images that have NEVER been downloaded, simply select “Never Downloaded” from the date range dropdown list.

E.g.

To filter your report to compare “Logo” downloads only, just select it from the “File Format” dropdown list. You can also filter any other file type.

E.g.

The reports are highly customisable.

Brand Toolbox is integrated with the Google Analytics API, providing detailed and actionable insights.

To link directly to your Google Analytics reports, select the “All other reporting” tab on the Reporting page, and click the “View Google Analytics” button.

E.g.
 
 

Google Analytics Dashboards

For users unfamiliar with Google Analytics, we have provided a list of dashboards below to help you view common reporting tasks.

Search Terms Dashboard

 

Let’s delve into this a little further with an example:

“Most searched keywords and site terms”
 

Why is analysing “searched keywords” so important?

Firstly, you need to understand whether those searches return positive results. If not, there is clearly an opportunity to:

1. Add new assets or images that fit the keyword or search term requested.
2. Broaden the metadata and keyword set on existing assets to better match those searched terms.

If matches are successful, there is still an opportunity to broaden the metadata and keyword set on existing assets to better match those highly searched terms.

In the end, it really is about analysing the information (data) and better servicing your users — making it easier and faster for them to go about their daily work.

If you’re not already using Google Anaytics to gain further insights into how your users are utilising your Brand Toolbox site, talk to our Professional Services team to get connected: info@synrg.com.au