In January 2013, Centro Retail Australia officially rebranded as Federation Centres and chose synrg’s Brand Toolbox to house and deliver the brand collateral.
The name change marked an important step in the transformation of the business and better reflected how the company would operate, “respecting the individuality of its parts but strengthened by being part of the wider group”.
At the heart of their success is the delivery of the Federation Centres brand promise — Love our local shopping.
Brand Toolbox was utilised to oversee this brand promise by providing an online repository for Federation Centres’ new brand guidelines information. The Federation Centres Brand Hub houses their brand standards, policies, templates, brandmark artwork and other related files, including brand videos.
synrg worked closely with the Federation Centres brand team and restyled the Brand Toolbox interface to adhere to the new vibrant and colourful livery.
Due to the confidential nature of the information, we cannot display the entire site. However a personal demonstration can be arranged. Contact us to organise a demo.
25 January 2013
