synrg has been developing brand guidelines for major Australian companies since 1995. Since that time, we have helped develop guideline standards and collateral systems for companies such as Telstra, Sensis, the AFL, the Melbourne Grand Prix and the Sydney 2000 Olympic Games Corporations.
Our core team members have backgrounds in Branding & Communications and the principle architects of Brand Toolbox are trained as graphic communicators, so we understand ‘brand’.
In 2003, we were asked to produce our first online brand guidelines for Sensis. Since that first HTML brand portal, we have continued to be the Australian leader in the creation of online Brand Asset Management (BAM) solutions.
Here are some of our past online brand guidelines:
Following their successful rebrand of Sensis, Interbrand Melbourne commissioned synrg to develop online brand style guidelines that would bring the new identity and the accompanying subsidiary brands to life, providing management, employees, suppliers and vendors with the tools to develop their own communications. synrg designed, built and produced the site, developing the necessary brand guidelines information, specification templates and downloadable artwork files for use.
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Our partnership with Interbrand first culminated in the development of the Sensis portal, an interface solution to manage all elements of its brand, consistently and cost-effectively. We were then asked to design and produce the Yellow Pages version of the site, developing the necessary brand guidelines information, specification templates and downloadable artwork files. The Yellow Pages online brand style guidelines retained the corporate look ‘n’ feel and functionality of the Sensis site, but with a specific Yellow Pages branding style.
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After development of the Sensis portal, our benchmark application was used to produce the White Pages version of the site. The White Pages online brand style guidelines retained the corporate look ‘n’ feel and functionality of the Sensis site, but with a specific White Pages branding style.
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After development of the Sensis portal, our benchmark application was used to produce the BookMuncher version of the site. The BookMuncher online brand style guidelines retained the corporate look ‘n’ feel and functionality of the Sensis site, but with a specific BookMuncher branding style, providing management, employees, suppliers and vendors with the tools to develop their own communications.
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To view our recent solutions, view our Customers section or select from the ‘Related work’ items below.
20 December 2005
